BMW of Farmington Hills Converts 311 Leads into 150 Sales with CarSaver's Boost+ Retention

In 2025, BMW of Farmington Hills is proving that growth isn’t just about generating more traffic, it’s about converting the right opportunities. Over the past year, the dealership generated 311 additional leads and turned them into 150 confirmed sales at a 48.2% close rate, a remarkable achievement in this economy.

Converting at Luxury-Level Efficiency 

Luxury customers often take longer to make decisions, but BMW of Farmington Hills bucked the trend. Their numbers show a close rate of nearly one sale for every two leads - performance that would stand out in any segment, let alone the premium market. 

This wasn’t the result of chance. By leveraging CarSaver's Boost+ Retention, the dealership was able to focus on the shoppers most likely to buy: previous customers with equity, active browsers, and high-intent prospects. Instead of chasing every lead, they engaged the ones that mattered most. 

How Boost+ Retention Delivers Results 

Retention is more than a buzzword in automotive. It’s a strategy. Boost+ automates what used to be manual and time-consuming, ensuring opportunities never slip through the cracks. Here’s how BMW of Farmington Hills put it to work: 

• Smart identification: AI pinpoints customers ready for an upgrade. 

• Personalized offers: Automated campaigns deliver real-time payments and trade-in options. 

• Perfect timing: Alerts notify the sales team when a customer is actively shopping again. 

  
  

This mix of automation and personalization creates an always-on system for nurturing loyalty and re-engagement. 

Doing More Without Adding Staff 

Perhaps the most powerful part of CarSaver's Boost+ technology is how seamlessly it integrates. No new logins. No new systems. No disruptions to workflow. The technology layers on top of existing CRM and website systems, working quietly in the background nurturing leads and driving sales without the need for additional staff.

For BMW of Farmington Hills, that meant: 

• 311 additional leads captured through enhanced engagement 

• 150 additional sales closed without extra headcount 

• A stronger, sustainable pipeline for future sales growth 

  
  

It’s growth without complexity, and that’s a win in any dealership’s playbook. 

Raising the Bar for 2025 

The luxury automotive market is fiercely competitive, but BMW of Farmington Hills is setting a new standard by blending innovation with customer-first service. Their results show that when retention becomes a priority, sales naturally follow. 

The Takeaway 

The story of BMW of Farmington Hills is more than a local win, it’s proof of what’s possible for dealerships everywhere. By combining automation with personalization to their retention strategy, thanks to CarSaver’s Boost+, they turned leads into relationships and relationships into sales. With 150 cars sold from 311 leads, the message is clear: CarSaver’s Boost+ works.